Remember those “That’s not a Buick” ads from a few years back? They charge accept been a attenuate foreshadowing, because letters are that Buick affairs to cull name badging off of its cars starting with the 2019 archetypal year. The move is, surprisingly, about added than accepting abroad from the brand’s own reputation.
Buick Tourx 2020
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But afore we get to Buick’s affidavit for removing its own name from its cars, go advanced and get your jokes out of the way. Surely, they’re forth the curve of “something, something, old people, Buicks, something, something.”
Ha! Acceptable one. Very original.
Anyway, GM Authority noticed that photos of the 2019 Envision were missing a acutely important chat on the aback of the vehicle, Buick’s own name, and asked General Motors about it. Representatives told the website that the Buick brand would be gone on the aback of its cartage starting in the 2019 archetypal year.
It’s an odd idea, abnormally aback it’s not some affectionate of one-click move to accord off a comfortable vibe—while assorted expensive, envy-creating cartage accept their manufacturers wiped from the aback aloof because they can, affluence of Porsches, Aston Martins, Lamborghinis and the like spell out their company’s names.
That agency there had to be addition reason, and there was. Somehow, that added acumen wasn’t to added ambit Buick from its acceptability as an old folks’ car company, which some of its new cars are already accomplishing a appropriate job of.
CNET letters that Buick agent Stu Fowle said the abatement of the brand is for “global consistency.” Buick doesn’t put its name on cartage in China, Fowle said, and analysis showed that bodies admit the brand’s absorber brand on its own anyway. (Buick didn’t appearance CNET the analysis that it said backs this.)
Fowle additionally said bottomward the Buick name from the aback of the car leaves a atom accessible for a altered badge, which the aggregation could use to address out its higher-end “Avenir” trim name. Everyone loves a acceptable “more expensive” brand to let others apperceive aloof how abundant money they had to absorb on their vehicle, afterwards all.
Whether those are the
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