For its part, EBay is advancing a beneath accepted strategy. In contempo tears, the cast has been added advancing with rivals, decidedly with Amazon about Prime Day, back eBay formed out a snarky atom that took aim at its Seattle-based competitor. This week, eBay promised consumers it will not run any anniversary promotions, ads or until November as allotment of its “Chill This Holiday” campaign.
It additionally created a video (not an ad?) to bang the affiance home. In the 60-second spot, produced by eBay and Edelman, a mother and babe adequate ice chrism accept their day darkened—literally—by the aboriginal anniversary sales.
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