Farewell Friend Card

No one camped alfresco of Barneys brief to be the aboriginal central the acclaimed administration store’s Madison Avenue flagship aback its aboriginal annular of closing discounts began on Monday.

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Unlike bottom retailers, there would be no advance matches over discounted purses or heels. A blink central Barneys showed how the Upper East Side does going-out-of-business sales; namely, it doesn’t. 

As The New York Times appear aftermost week, Barneys was awash to Authentic Brands, which owns names like Juicy Couture, Frye, and Nautica, for $271 million. Save for the flagship, which will abide accessible as a “pop-up retail experience” showcasing “entertainment that fosters adroitness and community” (whatever that means), Barneys food will close.  

But afore that, in what is acceptable a sad tradition, there will be defalcation sales. The Times appear that Barney’s will activate a abstruse annular of discounts for “loyal” shoppers, and speculated that bigger blowouts for the blow of us could appear aloof in time for the anniversary arcade season. For now, the amount of all stock, like $1,000 poplin blouses from The Row or brownish Louboutin stilettos, is reduced—barely—5 to 10 percent. 

Representatives for Barneys and Authentic Brands did not acknowledge to The Daily Beast’s appeal for comment.

Salespeople in both the Madison Avenue flagship and the burghal area on Seventh Avenue did not assume to apperceive how abundant best they would accept jobs. (Barneys currently employs about 2,000 people.)

“They don’t acquaint us anything,” one said. “I’ve been mentally arrested out for a while, about a year now.” 

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Inside the chaste Madison Avenue store, there were a few abandoned shelves, abnormally in the accessories area on Monday morning. “Of advance the bag I appetite is not on sale,” one built-in New Yorker who did not appetite to be called told The Daily Beast, as she poked about a tan covering tote. 

“Everything is so sad here, the atmosphere and activity is so quiet. It acclimated to be so vibrant”

On some floors, mannequins outnumbered humans, which fabricated the amplitude a acceptable acquittal from the active streets alfresco but did not say abundant for the store’s popularity. “Everything is so sad here, the atmosphere and activity is so quiet,” addition longtime client said. “It acclimated to be so vibrant.” A few anxiety away, a man who had aloof bought a anorak hugged his agent goodbye. 

One man, Brian Angiolet, had appear to Barneys to acknowledgment a anorak his adherent had bought him as a gift. “I usually appear actuality to get ability because they accept amazing stuff, and a allowance from actuality has a little article to it. A aggregation of bodies consistently swarms in to advice you if you appear in actuality arcade for addition special.” 

Angiolet added, “I’m abject out that [the grocery store] Dean and DeLuca closed, and this is closing. Everything I love. I anguish about the mall-ification of New York.” 

Pamela Posner, who calls herself a “longtime Barney’s girl,” got a accumulation of accompany calm for cafeteria at Freds, the store’s restaurant, to ache the accident of her “happy place.” 

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“I was apparently 16 aback I aboriginal came here,” Posner said. “I’m in abnegation that it’s closing. I acclimated to assignment beyond the artery and I’d appear actuality on my cafeteria break. Half of my apparel is from here. The alone added store, I guess, that appeals to me is Bergdorf.”

Though Posner did not apperceive what to apprehend from the nebulous-sounding “experiential” abutting activity of Barneys-the-pop-up, she’s accessible to visiting aback it eventually opens. “I appetite to accompany my accouchement actuality so they accept what it already was,” Posner said. 

One bell-ringer who owns a appearance label, but did not appetite her name to be used, has awash her articles in Barneys for fifteen years. She believes the retailer, already alike with a quiet affectionate of Manhattan chic, absent its point of appearance and became too constant with added administration stores.

“Barneys buyers dared to booty the time to go and acquisition artisans in Europe and Japan, but now it carries the aforementioned brands anybody abroad has. They don’t charge to appear here, they can break at home and Google to acquisition what they need”

“There’s no novelty, no absorbing acquaintance anymore,” the bell-ringer said. “Barneys buyers dared to booty the time to go and acquisition artisans in Europe and Japan, but now it carries the aforementioned brands anybody abroad has. They don’t charge to appear here, they can break at home and Google to acquisition what they need.”

Authentic Groups affairs to set Barneys pop-ups central its above competitor, Saks’ Fifth Avenue. Those baby boutiques could be a adventitious for Barneys to achieve its air-conditioned factor.

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“Barneys is accepted for introducing arising brands into the U.S. affluence space,” said Jay Hakami, admiral and CEO of retail analytics at the consultancy close Skypad. “By evolving into a pop-up and a store-within-a-store, as they plan to do with Saks, Barneys is still able to advance its cast recognition, as able-bodied as focus added on arising affluence brands in a abate absolute acreage format, afterwards the antagonism of added administration stores.” 

That is, as continued as Barneys can accord shoppers article absolutely different again. “Pop-ups assignment for high-end places alone if the articles awash there do not attempt with the aforementioned commodity that can be begin at a adjacent administration store,” Hakami added. 

“Back in the ’80s and ’90s, you could splurge and it would be a week’s paycheck. Now you accept to pay $1,000 for a little sweater”

At Barneys’ burghal column on Seventh Avenue, one shopper, Stephen Sprigs, came in on a mission: to use his allowance agenda afore it expires in three days.

He additionally paused for some nostalgia: “This was my aboriginal acclaim card, aback I confused to the city,” Sprigs said. “Back in the ’80s and ’90s, you could splurge and it would be a week’s paycheck. Now you accept to pay $1,000 for a little sweater. There’s a anorak I want, but it’s $2,600. I’d delay for the sale, but I can’t do that now.”  

Inside both New York locations, Barneys acquainted like the arena of a wake. Staff and audience mourned the abundance together, accompanying anniversary acknowledgment of “Authentic Brands” with an eye roll. Some swapped buzz numbers, so they could accumulate in blow afterwards abeyant layoffs.

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When a agent asked one man if he bare advice award anything, he quipped back, “Yes, area do you advertise the time machines?” 

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