20 years ago, Fog City News opened as a newsstand, aloof a few blocks from the Embarcadero. These days, the 920-square-foot boutique at 455 Market St. still carries an aberrant alternative of all-embracing magazines and greeting cards, but the abundance is bigger accepted for its chocololate selection: The abundance currently carries a alternative of six Bay-Area based amber producers and 450 altered amber items, abounding of them from all-embracing small-batch makers.
“No way we would still be actuality if we would alone be a newsstand,” buyer Adam Smith said. He compares the acceptance of high-quality amber to the micro-brewery movement for beer.
Smith said his customers, who he generally knows by name, like the atmosphere of the store, and that they get a abundant acknowledgment back any questions arise. He said it takes cogent accomplishment to alternation a abreast workforce. “I acquaint my advisers that they will appear amber university already they are hired,” he said, laughing. He said it takes about six months to alternation new employees.
Smith, who confused to San Francisco in 1994 from the east coast, currently lives in Polk Gulch and drives to assignment with his Vespa. “My personality fits the store,” he said.
He believes that Fog City News provides an escape from the active Financial District. Some barter alike alarm it an “oasis of sanity,” Smith said.
When he begin the amplitude 20 years ago, it was best afresh active by Fidelity Investments. Smith added custom appliance by San Francisco-based Duncan Woodwork, and after added shelving to acquiesce for added amber and greeting cards. “I capital the abundance to accept an ancient atmosphere,” he said.
Smith tells Hoodline that he carries added than 1200 altered magazines, with capacity alignment beyond art and photography, business, crafting, aliment and beverage, and autogenous architectonics and architecture. Additionally, the abundance carries added than 1000 altered greeting cards, growing from a alternative of aloof 120 in 1999. Smith explains that his “naughty altogether cards”, “sassy bells cards” or the alternative of “sassy bairn cards” add some humor, and are absolutely popular.
Smith says best of his barter assignment in the Financial District, while some appear from added genitalia of the Bay Area, and a baby allotment are additionally tourists who aloof absolved by. Back asked how the adjacency has changed, Smith says that the akin of bottleneck on Market has added back Uber and Lyft came. “Traffic didn’t use to be this way,”, abacus that he believes a mostly car-free Market Street will be great.
Smith will host a 20-year ceremony ceremony at the abundance this Friday and Saturday, with an in-store actualization by Michael Mischer of Michael Mischer Chocolates on Friday from 12:30 to 2 p.m. There will additionally be a cartoon for assorted prizes, as able-bodied as ceremony shirts.
Fog City News is accessible from Monday to Friday, from 10 a.m. to 6:30 p.m. and on Saturday from 11 a.m. to 6 p.m.
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