Google’s adulation of Easter Eggs is incomparable and this year the accouterments aggregation is accepting in on the action. Taking Google Lens to the aback of the Pixel 4’s retail packaging reveals an AR greeting to buyers.
Lens is Google’s aperture to online agreeable via real-world objects. A allotment of the adapt appear at I/O 2019 in May, pointing the beheld chase apparatus at paintings can accompany up advice about the artwork, while scanning an NBA team’s logo endless scores.
These “Living Surfaces” — as Google refers to them — can additionally be acclimated in advertising. One notable archetype this year was a Stranger Things 3 bi-weekly tie-in.
The aback of the Pixel 4 and Pixel 4 XL box appearance a artefact attempt of the buzz amidst by alluringly abiding objects. Having Google Lens assay it starts an aggrandized absoluteness acquaintance area that real-life account is overlaid by a “#Welcome to #teampixel” greeting.
Abstract shapes breathing the scene, while Clearly White, Just Black, and Oh So Orange anniversary accept a hardly altered Pixel 4 Easter Egg. After this, a basic buzz flips over as pictures attempt on Pixel annal through. Besides a hello, addition purpose of this AR acquaintance is accepting you to chase Google Pixel on Instagram. Tapping anywhere slides up a Lens agenda that takes you to the profile. This additionally makes for a fun way to audience Google Lens appropriate out of the box.
What makes this aggrandized absoluteness is how Google blends videos and animations with the concrete environment. The article that launched the acquaintance — and your ambience — are kept in the alive frame. Like added Living Surfaces, you can use any Android or iOS accessory with Lens to acquaintance the Pixel 4 Easter Egg yourself:
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