In a fast-paced apple abundant with technology, one man is slowing things bottomward to a snail’s pace.
“I’m in adulation with snail mail, consistently accept been,” says Alex Kurkowski, who founded Tellinga, a aggregation whose name is array of autograph for “telling a story” and whose ambition is to artfully aback belief and accept them delivered to non-digital mailboxes.
Kurkowski, 32, who’s now based in Houston, says he began the startup while belief for an MBA at Rice University. Now, he has a calendar of 25 accomplished artists beyond Texas who assignment abaft the scenes crafting belief for the adventure in hopes of brightening someone’s day and bringing action aback to their mailbox.
“Essentially, I’m aggravating to reimagine the greeting card,” he says. “Instead of a archetypal card, I’m aggravating to actualize an experience.”
Kurkowski, who already had a full-time career in the biologic industry, says he noticed his chargeless time bottomward abroad while he was in college. To break in blow with ancestors and friends, he started snail commitment them epistolary-style illustrations.
“I would draw pictures in adventure anatomy and snail-mail them out to admired ones allotment by allotment over time,” he says. “For my accompany and ancestors it was consistently a way to break affiliated and actualize fun, alone belief so that they could attending advanced to blockage their mailboxes every day.”
After cogent a few academy accompany about his new hobby, they appropriate that Kurkowski about-face it into a business. He says he took their admonition and now brand the actuality that the business gives adolescent artists a adventitious to authenticate their hard-earned art degrees. The hand-drawn belief are generally humorous, mostly allegorical and absolutely customizable. Some additionally accommodate words. And aback there are no accurate appearance rules, the artists are chargeless to actualize at their whim.
“It’s absolutely up to them,” he says. “We accept several artists that are creating in assorted styles.”
Whether a adventure will be wordless, banana book appearance or some added design, is bent by how the artisan receives the story, perceives it, and again decides to actualize it, Kurkowski says.
“Got a Tellinga for my kids who admired actuality fatigued as cool heroes and accepting absolute mail,” Jonathan Martin shares on Tellinga’s webpage.
While there are no set-in-stone policies, artists are guided by a customer’s claimed input. For instance, bodies can accept amid atramentous and white or blush illustrations and baddest the continuance of the story, which can aftermost one day or be apportioned out over a month. They again upload photos and allotment a description of the adapted tale, which can be either absolute or absolutely fabricated up, dramatic, humorous, hopelessly adventurous and aggregate in between.
Kurkowski says a few canicule afterwards the artists get the information, the appointed adventure almsman begins “receiving different hand-drawn greeting card-sized illustrations every added day in their mailbox until the amalgamation ends.”
“Sometimes (the artists) charge to go a little off the cuff,” he says, “but for the best part, barter accommodate abundant description to actualize something.”
Some belief abide of “made-up awe-inspiring stuff,” Kurkowski says, but about 75% of the orders placed so far are belief reminiscing about a aboriginal date, academy events, or they chase the adventure aisle of children, a abode and a dog. Whether they are aggregate as a antic or in some fun, affecting way, “There is a lot of adulation injected into these stories,” he says.
Kurkowski works on Tellinga with all the added time in his day, he says, abacus that the bullwork has been both agitative and exhausting.
“I’m aggravating to affectionate of tap aback into the actual and concrete and the absolute ancillary of life,” he says. “We alive in such a agenda apple these canicule as we are consistently emailing, argument messaging and afterward anniversary other’s amusing media accounts. Tellinga offers a way to tap aback into the actual and acceptable by accouterment a artefact that you can blow and feel on a added akin rather than staring at addition screen.”
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