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Anastasia Soare, Shan-Lyn Ma and Luisa Kroll at the 2019 Forbes Women’s Summit.

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Anastasia Soare and Shan-Lyn Ma accept three things in common: They’re both immigrants, they’ve both founded—or appear abutting to founding—billion-dollar startups, and they both aspect their fast advance to award a niche, beginning market.

Born in Romania, Soare is the architecture mogul abaft Anastasia Beverly Hills, an countenance artefact band that can be begin in added than 3,000 stores. Last year, the aggregation accustomed an advance from the clandestine disinterestedness close TPG that admired it at $3 billion.

In 1989, Soare emigrated to Los Angeles, area she began alive as an aesthetician at a bounded adorableness salon. She anon noticed that American women gave little focus to their eyebrows, so she began application a now-patented access to appearance her audience brows.

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“In my field, the adorableness industry, there was not a artefact for eyebrows,” Soare told Forbes abettor managing editor Luisa Kroll at the Forbes Women’s Acme on Tuesday. “There was a void.”

By the aboriginal ’90s, the baron had acquired a loyal afterward that included the cast of Naomi Campbell and Cindy Crawford. This propelled Soare to barrage her aboriginal band of countenance articles in 2000. But Soare’s success didn’t absolutely booty off until she took her cast to Instagram in 2013, accepting babble reviews and buy-in from adorableness influencers and celebrity heavyweights like Kim Kardashian.

“Basically, I started this class in the adorableness industry,” Soare said at the Women’s Summit, “and I achievement 100 years from now, bodies will bethink me as the being who invented eyebrows.”

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Also speaking on the acme console was Ma, the Singaporean-born, Australian-bred cofounder and CEO of Zola. Aloof six years afterwards its launch, the aggregation is already the fastest-growing bells anthology business in the U.S., boasting a almost $600 actor valuation.

Ma’s absorption in the bells amplitude blossomed in 2013 back a cardinal of her accompany were accepting married. “I was activity to weddings every weekend, and I was affairs a lot of bells presents for my friends,” she said. At the time, the bells anthology business was bedeviled by a few big administration stores, and she begin the e-commerce arcade acquaintance to be acutely lacking.

Ma complained to her closing Zola cofounder, Nobu Nakaguchi, who aggregate his annoyance from the affianced couple’s perspective. “We aloof looked at anniversary added and that was the ‘aha’ moment,” she said. “We knew that there had to be a bigger way, and we knew that we were the appropriate bodies to break this problem.”

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Fast-forward to today: Zola has broadcast above bells registries and offers abetment in creating bedfellow lists, save-the-dates, bells invitations and acknowledge you cards.

As for Soare, her architecture band has broadened to about 500 adorableness products—including eyeshadow palettes, lipsticks and highlighters—and revenues are estimated at added than $375 million.

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